Robin Friedson

FAIRFIELD – Robin Friedson of Trumbull has been named director of marketing and communications for The Jewish Home of Fairfield, it was announced recently by Andrew H. Banoff, president and CEO of the Home.

In her new position, Friedson will work directly with Banoff to establish a long range marketing plan for the Home, concentrating on broadening awareness of the Home’s community services that include at-home care, outpatient physical therapy and adult day programs.

“We are delighted to have Robin join us at an exciting time with the expansion of our client base and community programs and our plans for a new state-of-the art facility,” said Banoff.

Friedson, who has more than 25 years of experience in the field, has held a variety of marketing positions with Diageo NA in Norwalk, including that of national business planning director and integrated marketing director. She also served as a senior brand manager with Playtex Products in Westport and was owner/operator of her own marketing consulting firm. She began her career as a healthcare analyst for Marketing Corporation of America in Westport.

Friedson holds an MBA from Drexel University and a BA in psychology from Mount Holyoke College.