(JTA) – Henry Bloch, who with his brother founded the international tax service giant H&R Block, has died at 96. Bloch, a philanthropist who contributed to Jewish causes, among others, died Tuesday surrounded by his family. Block returned to Kansas City from World War II at 24 a decorated veteran of the Army Air Corps, having flown 32 missions as a navigator, most over Germany. He started a bookkeeping service. A decade later, in 1955, he and his brother Richard launched a tax preparation service. It quickly grew, and by the 1970s, Henry Bloch was its face, appearing as an avuncular tax adviser in TV ads. Richard Bloch, who died in 2004, said they used the “Block” spelling for the company to make sure clients pronounced their name correctly. 

Henry Bloch founded a foundation in 2011 with his wife, Marion Helzberg Bloch, who died in 2013. It lists seven areas of focus, including “organizations that advance social and economic justice issues in the Jewish community.” Among its beneficiaries are the Jewish Community Center of Greater Kansas City, the American Jewish Committee, Jewish Family Services and the Jewish Federation of Greater Kansas City.

In 1990, he became the center of a controversy when it was reported that he was denied membership in the Kansas City Country Club because he was Jewish. Tom Watson, a top pro golfer, quit the club and rejoined only when the club extended membership to Bloch. Being the target of antisemitism did not dent Bloch’s humorous affect. Asked to comment on the affair, he liked to tell reporters, “It’s the first time I ever made the sports page.”

Bloch is survived by four children, 12 grandchildren and 19 great-grandchildren.