JERUSALEM (JTA) – The Israeli company SodaStream has offered to take in Syrian refugees and employ them in its new factory in the Negev desert. In an announcement over the weekend, SodaStream and the mayor of Rahat, which is near the home beverage maker’s factory, said they can absorb up to 200 families. Some 30 percent of the 1,100 workers at the factory live in the Bedouin city led by Mayor Talal Al-Krenawi.

“As the son of a Holocaust survivor, I refuse to stand by and observe this human tragedy unfold right across the border in Syria,” said SodaStream CEO Daniel Birnbaum. “Just as we have always done our best to help our Palestinian brothers and sisters in the West Bank, the time has come for local business and municipal leaders to address the Syrian humanitarian crisis and take the initiative to help those in need. We cannot expect our politicians to bear the entire burden of providing aid for the refugees.” The Israeli government must approve the endeavor.

SodaStream announced a year ago that it would close its controversial West Bank factory and move its operations to southern Israel. The move was widely seen as due to international pressure from the Boycott, Divestment and Sanctions movement, which seeks to hurt Israel’s economy over its policies toward the Palestinians.