The Jewish Broadcasting Service (JBS) is the recipient of the American Jewish Press Association’s (AJPA) Simon Rockower Award, one of Jewish journalism’s most prestigious honors. The Connecticut-based station won the Rockower Video Award for Excellence in Personality Profiles for the station’s program “L’Chayim.”

Hosted by JBS president Mark S. Golub, “L’Chayim” is the station’s signature series, featuring meetings with the outstanding personalities on the Jewish scene today. Now in its 36th year of broadcast, the show premiered in 1979 with a program that included an address by Elie Wiesel, an interview with Isaac Bashevis Singer, and the final moments of the Yeshiva High School Basketball Finals from Madison Square Garden.

In addition to the Rockower Award, L’Chayim has won multiple awards from Cablevision and Golub’s classic interview with Isaac Bashevis Singer was included in an anthology published by SUNY Press. Over the years, the program has featured conversations with such notables as Abba Eban, Yitzhak Rabin, Chaim Potok, Joseph Heller, Ari Shavit, Alan Dershowitz, Itzhak Perlman, Tovah Feldshuh, Peter Yarrow and countless other Jewish figures on the world stage.

L’Chayim airs Monday thru Thursday at 9 p.m., with encores at midnight and 3 p.m. the following day; on Saturdays at 6 p.m.; and Sundays at noon and 7 p.m.  It can be viewed online by visiting the JBS YouTube channel.

CAP: Mark S. Golub