WALLINGFORD – Robert Price has been appointed president of Edible Arrangement International LLC, it was announced recently by Tariq Farid, the company’s founder and CEO.

Previously, Price was the senior vice president and chief marketing officer for CVS/pharmacy.

Robert Price

“This is an incredibly exciting time for Edible Arrangements as we embark on an era that promises unique new opportunities for dramatic growth,” said Farid, who founded the company in 1999. “A lot of our focus over the past year has been on putting the pieces in place that will allow us to take full advantage of these new opportunities. The addition of Rob, with his experience and expertise, significantly enhances the talented leadership team we now have.”

At CVS/pharmacy, Price led all marketing, advertising, sales promotion, e-commerce, customer in- sights, store design and customer loyalty programs for the 7,400-store pharmacy chain.

Price said that Edible Arrangements, which is based in Connecticut and operates more than 1,200 stores worldwide, is well positioned for achieving its ambitious growth objectives.

“This is a tremendous opportunity,” Price said. “Edible Arrangements is a company with an impressive record of innovation, dedicated franchisees and world-class technology.”

Prior to CVS/pharmacy, Price has held positions with Wawa Food Markets; H-E-B Grocery Stores; Imasco Limited (the former parent company of Hardees and Roy Rogers Restaurants); and The Monitor Company, a strategy consulting firm. Price graduated from Cornell University with a BS in applied economics and earned an MBA from the Harvard Business School where he was a Baker Scholar.

Price is a member of Temple Israel in Sharon, Mass., where he lives with his wife and three sons.