SodaStream, the Israel-based beverage machine maker being targeted by the Boycott, Divestment and Sanctions (BDS) movement because of its West Bank production plant, suffered two setbacks in Britain last week, it was reported by London’s Jewish Chronicle. First, John Lewis, one of the country’s largest department store chains, whose Oxford Street store in London has been targeted by biweekly BDS protests, announced it was taking SodaStream’s flavored seltzer makers off its shelves owing to what it called “declining sales.” Then, EcoStream, SodaStream’s store in the tourist town Brighton, closed after facing weekly protests for two years.

In January SodaStream attracted international attention when actress Scarlett Johansson resigned as ambassador for the British-based charity Oxfam after signing to appear in commercials for SodaStream. Oxfam had told Johansson that she could not continue to represent the charity if she remained with SodaStream because of its facility in the West Bank, and Johansson chose SodaStream, saying her resignation from Oxfam stemmed from a “fundamental difference of opinion in regards to the boycott, divestment and sanctions movement.”

SodaStream’s primary production plant, located in the West Bank town of Mishor Adumim employs 500 Palestinians.

“EcoStream should have never opened in lefty-liberal Brighton in the first place, but it should have been given a chance,” said Simon Cobbs of Sussex Friends of Israel, which staged counter-protests in front of the shop.”Of course it’s disappointing. People are very upset. The shop was never given a chance of fair trade.”