(JNS.org) SodaStream CEO Daniel Birnbaum, whose company aired a Super Bowl commercial featuring Jewish-American actress Scarlett Johansson on Sunday, said “We are very proud of our factory in Mishor Adumim. It is important to understand that this is an operation that employs both Israelis and Palestinians. All the workers in our company have equal rights. We call it an ‘island of peace.’”

Leading up to the Super Bowl, pro-Palestinian activists and the anti-hunger group Oxfam International criticized Johansson for serving as SodaStream’s pitch woman, prompting Johansson to end her role as a global ambassador for Oxfam. In a Facebook post on Saturday, anti-Israel activist and former Pink Floyd band member Roger Waters slammed Johansson for choosing SodaStream over Oxfam. The post by Waters also targeted musician Neil Young, who plans to perform in Tel Aviv in July. “Scarlett, you are undeniably cute, but if you think SodaStream is building bridges towards peace you are also undeniably not paying attention,” Waters said.