(JNS.org) A new Facebook campaign by McGill University American History professor Gil Troy, called “Troycott,” has garnered more than 1,100 “likes” in three days, topping the 827 votes of American Studies Association (ASA) members for a boycott of Israel.

Troy, who is also an iEngage Project Fellow with the Shalom Hartman Institute, said he was “particularly offended and contemptuous” of the recent ASA boycott and launched the Facebook page to try to top the ASA vote. He believes the best way to combat the ASA boycott is through education and dialogue through programs like the iEngage Project, which emphasizes study and teaching rather than attacking. “The best way to respond to an anti-intellectual boycott is with a constructive commitment to learning about the topic the boycotters seek to boycott,” Troy told JNS.org.