NEW YORK, N.Y. – Masha Girshin has been appointed executive director of The Blue Card, a national non-profit organization that provides aid to destitute Holocaust survivors. In her new role, Girshin will lead the organization’s efforts to provide financial assistance to needy Holocaust survivors living in the United States, overseeing the administration of grants to survivors living at or below the federal poverty level.
According to the organization’s former executive director Elie Rubinstein, Girshin joined The Blue Card in 2009 as program coordinator and was promoted to program director in 2010. She is credited with creating the organization’s highly successful marathon fundraiser program, raising over $800,000 since 2009. She has also been successful in increasing The Blue Card’s donor base through annual benefits, young leadership events and innovative initiatives.
Girshin has received widespread recognition for her expertise on Holocaust-related issues, having appeared on JLTV and having been quoted in top-tier media outlets across the country, including the New York Post.
The Blue Card, founded in 1934, offers financial assistance to needy Holocaust survivors – many at or near the federal poverty level – facing deprivation, failing health and limited resources. In New York, the organization serves more than 1,500 survivors every year, helping with basic necessities as well as life’s simple pleasures that would otherwise be unaffordable. For more information, please visit www.bluecardfund.org.